Privacy Policy

At Elegant Wear World, we believe that protecting your privacy is as important as crafting the finest British fashion. Just as we meticulously select each thread in our Axford Collection knitwear and Cashmere pieces, we approach your personal data with the same dedication to quality, security, and excellence. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website or make a purchase from us.

Information We Collect

In our pursuit to provide you with a refined shopping experience, we collect the following types of information:

• Personal Identification Information: Name, email address, shipping address, and contact details when you create an account or place an order
• Payment Information: Credit card details, billing address, and transaction history processed through our secure payment gateways
• Technical Information: IP address, browser type, device information, and browsing patterns on our website
• Preferences: Your product interests, size preferences, and shopping behavior to enhance your experience with our collections
• Communication Records: Correspondence with our customer service team regarding your inquiries and purchases

How We Use Your Information

Your information enables us to provide the seamless service that complements our British craftsmanship:

• Process your orders for our tailored blazers, breeks, and classic knitwear collections
• Provide personalized recommendations from our Country collections and Childrens Collection
• Communicate order confirmations, shipping updates, and customer service responses
• Enhance your browsing experience through website improvements
• Send carefully curated updates about new arrivals and exclusive offers, with your consent
• Prevent fraud and maintain the security standards befitting our international clientele

Information Sharing and Disclosure

We treat your personal data with the same discretion we apply to our exclusive collections:

• Service Providers: We share necessary information with trusted partners who assist in payment processing, shipping, and website functionality, all bound by strict confidentiality agreements
• Legal Compliance: We may disclose information when required by law or to protect our rights and the safety of our customers
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred to the new entity, maintaining the same privacy standards
• International Transfers: As a global purveyor of British fashion, your data may be processed internationally, always with adequate protection measures

We never sell your personal information to third parties for marketing purposes.

Data Storage and Security

We protect your data with the same meticulous attention to detail that defines our British craftsmanship:

• Industry-standard encryption protocols secure your payment and personal information
• Certified payment gateways compliant with PCI DSS standards process all transactions
• Regular security assessments and updates to our systems
• Limited access to your personal data to authorized personnel only
• Data retention periods that comply with legal requirements and business needs

Your Rights and Choices

We respect your control over your personal information, offering you the following rights:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information in your account
• Deletion: Request deletion of your personal data, subject to legal obligations
• Objection: Opt-out of specific data processing activities
• Portability: Receive your data in a structured, machine-readable format
• Withdraw Consent: Revoke previously given consent for marketing communications

To exercise these rights, please contact us using the information provided below.

Cookies and Tracking Technologies

Like the careful construction of our cable knitwear, we use cookies to build a better experience for you:

• Essential Cookies: Required for basic website functionality and secure shopping cart operations
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and account settings
• Targeting Cookies: Used to display relevant advertisements and content

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect your shopping experience.

International Data Transfers

As we serve fashion enthusiasts across the globe (excluding certain Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure such transfers comply with applicable data protection laws and provide adequate protection for your information.

Children’s Privacy

Our Childrens Collection is designed for young fashion enthusiasts, but our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised “Last Updated” date. We encourage you to review this policy periodically.